Write it Like Rehberger
A digital celebration of Tobias Rehberger’s custom lettering for MCM, this activation featured an online monogram creator that helped guests design their own monograms in Rehberger’s styles. A supporting social media campaign (featuring influencer @mpnails) drove awareness of the products that inspired Rehberger’s work and the monogram creator while encouraging guests to share their own monograms with the hashtag #mymcmart.
Role: Creative Director
