BV x NY
This innovative presentation of Bottega Veneta’s Fall 2018 runway show was a mobile-first editorial experience of the collection. The show was a celebration of Bottega’s newly renovated NYC flagship, so we used a diamond motif that recalls both the diamond lattice of NYC’s famed intersections and Bottega’s signature intrecciato woven leather as a through line in the digital campaign. This campaign was one of the first uses of Instagram’s Instant Experience ad format by any luxury brand and became one of IG’s key case studies for the luxury market.
Role: Creative Strategist, consultant to Fabien Baron/Baron & Baron
