Give Hope

#Givehope by bulgari

This influencer campaign celebrated the 10th anniversary of Bulgari’s partnership with Save the Children. On Giving Tuesday, more than 100 fashion and style influencers posted images of themselves in the jeweler’s custom Give Hope collection to increase awareness of Bulgari’s long-standing relationship with Save the Children and to encourage people to donate to the charity. The participating influencers posted pics of themselves as children and as adults leveraging the popular “How It Started, How It’s Going” meme and used Instagram’s donate sticker to make it easy for their followers to contribute.

Role: Creative Director, Creative Strategist

More projects…