Reimagining Fashion Week: launching collections with facebook
Fashion labels scrambled for alternatives to in-person shows during the pandemic. So, I created several digital solutions using Facebook’s (now Meta) tools. I tapped famed artist Donald Robertson to artfully bring these solutions to life and included innovative media distribution ideas as well. We designed the handbook in a 9:16 vertical format so fashion creatives could reference it on their mobile phones on-the-go and it was distributed through Facebook for Business as well as a feature in WWD.
Role: Creative Director and Creative Strategist
