There Will Be Light
This interactive art therapy program was developed for cancer survivors and patients at New York’s Beth Israel Hospital. Photographer Giovanni Zaccagnini and model Saskia de Brauw donated their time to create and operate the weekly sessions. The program, coordinated by Fashion Fights Cancer, focused on photography, painting and opportunities to reclaim self-esteem through self-expression.
Role: Creative Director
The program was also a catalyst for the rebranding of Fashion Fights Cancer. We developed a new logo and symbol (the multi-color cause ribbon) for the brand to represent their support for all forms of cancer patients and survivors.
