6r3ene by Ferragamo
The Ferragamo store at 63 Greene Street in New York’s SoHo launched as an innovative concept store to attract younger audiences to the luxury brand. We partnered Ferragamo with Fake Art founder and fashion-photographer-turned-digital-artist Shxpir to create an NFT booth in-store. Guests were able to manipulate and mix custom digital textures designed by Shxpir to create their own limited edition NFTs with complementary minting. The store was also home to Ferragamo’s 6R3ENE sneaker and featured a holographic sneaker customization station for special orders.
Role: Creative Director
