It’s KidSuper’s World
It’s KidSuper’s World was the first chapter in Meta’s 2023 It’s Your World campaign. The global initiative debuted at the Cannes Lions International Festival of Creativity with a custom Reels Superstudio curated by Colm Dillane. To align with Dillane’s SS24 show – entitled How to Find an Idea – the site was designed to represent the creative process. On the exterior, oversized hand-painted sculptures covered in ideas from Dillane’s past collections mimicked discarded notes. Inside, guests were invited to create their own KidSuper-themed content in Reels using immersive vignettes and a custom AR filter inspired by the KidSuper brand.
Role: Creative Director and Creative Strategist, consultant to Meta Platforms, Inc.
CREATIVE tech INTEGRATION
Custom Meta Spark effects made creativity onsite easy and dynamic. Guests worked with social media content directors to access the AR effects then make and post their own unique videos while learning about KidSuper and the features of Instagram Reels.
The Campaign
Global campaign by Creative X at Meta:
Jorge Calleja Acuna, Global Creative Director, Brand and Reality Labs;
Mariano Cassisi, Creative Director; Jenna Livingston, Creative Director;
Monte Pera, Art Director; Don Wilhemi, Copywriter
Director: Walid Labri
Illustrations: Kyle Lambert
Production: Division/Prettybird
@kylelambertartist