Believe in Dreams
Believe in Dreams was one of the first campaigns designed to get younger audiences excited about Tiffany & Co. Created to launch Reed Krakoff’s first collection, the campaign was anchored by a modern reimagining of the opening scene of Breakfast at Tiffany’s. The goal was simple… cultural relevance. To bring Tiffany & Co.’s media up to date, we launched a social-first creative strategy that included both digital and physical touch points, audience-appropriate casting and a slew of partners and influencers. I also consulted campaign film director Francis Lawrence on blocking and choreography that would optimize edits for digital placements and social media.
Role: Creative Strategist, consultant to Reed Krakoff and Trey Laird/Laird & Partners
